Head of Marketing
MediaToolKit
Talks covered by this speaker
22
Gaining internal buy-in from key stakeholders by bringing personas to life
Topics covered by Igor
About this Speaker
I'm Head of Marketing @ Mediatoolkit (online media monitoring & listening software), leading a team of Product, Digital, Content & Customer marketers.
I've been in customer and product marketing for 5+ years mainly focused on SaaS products in both the B2B and B2C world.
I'm helping SaaS companies grow by implementation and execution of product marketing, product analytics, external knowledge management, retention, x-sell and up-sell activities, building relationship & loyalty.
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